Why Missoma is taking the jewellery scene by storm

You could say Missoma was born the minute Marisa Hordern’s mother, Michele, gave her daughter her first crystal at five years old.

Having spent all her pocket money on gemstones, Marisa’s love developed into something far more than just a childhood collection or hobby. Encouraged by her mum and assisted by her sister, Sophie, she started spending hours around her kitchen table making jewellery. Indeed, Missoma is a combination of the trio’s names: MIchele, SOphie and MArisa.

Fast forward and Marisa now resides at the head of the brand as founder and creative director. With a dedicated team of more than 30, she heads up a brand that has experienced rapid growth over the past 12 months. 

With increased investment into its online shop, the brand model has changed from a largely wholesale business to an online retailer, including large investment into technology to not only support but innovate, too. Take, for example, Missoma’s engraving tool, Sketch, which allows the customer to draw their own illustration or writing on engraveable pieces, making it a truly personal gift for any loved one. The engraving is even free.

Missoma’s latest collection GEO is another example of how Marisa constantly strives for fresh, unfamiliar and imaginative ways to be playful with designs. With Marisa’s keen interest in how tech meets fashion, she hand-selected some of her favourite gemstones and had each 3D scanned in London. These were then scaled down echoing the organic forms while allowing them to be manipulated, cast and formed into a curious and playful collection combining natural pieces from the earth with the world’s ever-evolving technology.

The brand has collaborated with Lucy Williams

The brand’s long-standing collaboration with Lucy Williams was born when she and Marisa met through a mutual friend and formed a great friendship. Three years down the line, and with three collections under their belt, the collaboration is still going strong. It sees the coming together of Lucy’s much sought-after style and Missoma’s distinctive design and finish – a beautiful harmony of concept, creation and curation.

The Lucy Williams x Missoma collaboration has proved so successful because she is the perfect ambassador for the brand. This is seen through her style, down-to-earth nature and love of travel – something mirrored in Missoma’s own customer base. The Missoma girl is cool, eclectic, cultured, and engaged in current affairs, while also likely to be spotted at Coachella. She also has a love of travel but works hard, too.

With a growing team and audience, the brand is keen to nurture positive conversations within and around the Missoma world. Internally it is cultivating a Missoma Mindfulness programme of yoga, meditation and reiki to support the team through the busy festive season.

Furthermore, aware of the damage to the environment that sending parcels – through both transportation fumes and use of packaging – can cause, Missoma is seeking various ways to offset its carbon footprint. So, across the Black Friday period, will be working with TreeSisters – a non-profit organisation which exists to prompt collective responsibility for planetary restoration with a focus on women and tropical reforestation – planting one tree for every order placed online from 20-26 November.

There are many exciting plans in the pipeline for Missoma, from new tech, to creative collaborations and a focus on corporate social responsibility. It all makes Missoma the one to watch.

Head over to its Instagram for inspiration, and shop the full Missoma range now at missoma.com

The post Why Missoma is taking the jewellery scene by storm appeared first on Viral Hug.

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